Toronto is discovering just how important SEO is as the internet is a
huge place with millions or even billions of websites popping up almost each
day. When the internet or web first started everything was very fresh with
unique websites coming up providing new content that no one has ever seen
before.
Content was not the only pleasure because you had web services that
were making everyone’s life a lot easier like online banking, email or even not
popular but useful net meeting software that allowed people to have meetings
online through the web. Imagine having a company all over the world and
connecting everyone into one simple portal, this was considered amazing.
As
time went on this got a lot more sophisticated you now have social networking
websites and even larger information portals which provide you with information
on almost all aspects of life. There was one problem: How do you find this
information? This introduced search engines which would provide every with a
search tool for locating information.
With competition comes unrest and somehow
you need to get found on the internet especially if you own a business and have
a website. Search engine optimization was born and companies pay thousands of
dollars each month for Toronto SEO services just to rank higher in search engines. Here a few important
reasons why search engine optimization is very important if you have a website.
You Need SEO To Get Found
First, obviously
the most important reason for search engine optimization is because you need to
get found. The website has millions or billions of websites and there needs to
be a way to sort them and locate them.
For example, when someone types in a
search term within Google, the way Google knows to rank websites is by
searching and finding the most relevant websites which is done by SEO services. Typically the website on the first page will get the
business or even the click. It’s amazing because stats show that 80% of
visitors searching will only click on the first 3 results.
SEO Helps Search Engines Deliver What You Are Searching For
Secondly, search engine optimization is important because it not only sorts your website on search
pages but it provides a systematic way of internally sorting your web pages.
SEO provides great grounds for building a sitemap which lists all your pages in
a script and allows you to submit this to Google for early indexing. Once you
have a sitemap in place it can be displayed on a page within your website to
give your website visitors a great way to locate information.
When you have SEO
done on your website and search results bring up your website, it will display
related pages within the same results which is more exposure for your website.
Having both search engine optimization and a sitemap because of SEO will
actually work at providing your website with creditability when users choose to
visit your domain. Speaking of creditability, please continue reading!
SEO Increases Credibility
When someone types
in a search within Google and your website is ranked very high within search
engine results it provides your website with creditability and proves that your
website may contain important or even reliable content.
Many people who use the
internet are under a mind frame that search engines only show results of
websites that have proven there worth and so when your website is displayed
high in these results this is an indicator that your website is reliable and
can prove as an asset to them.
High ranking websites typically enjoy greater exposure because everyone
will link to them and at the same time will usually get 15% more business than
other related websites.
On
another note, imagine how much money people are paying to get placed at the top
in the “paid” listing and you are there because of search engine optimization.
You will save thousands of dollars each month in advertising costs. Any
additional advertising that you perform for your website is strictly optional.There are many reasons why you should pay closer attention to SEO. If you are looking for Toronto SEO for your website...you're heading in the right direction!
